2 States – Pre Release Analysis

Alia Bhatt and Arjun Kapoor come together for the first time in this romantic drama inspired from Chetan Bhagat’s celebrated novel with the same title tomorrow. While the anticipation is high after looking at the promotional material of the movie, the pros and cons of such a subject being transcended are evaluated in equal measure to understand if the output will really turn out to be a commercial entertainer at the box office.

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2 States releases precisely at the timing where there are no other major contenders at the tickets counters. That apart, the film stars the young sensation of today who flaunt a heavy fan following thanks to their commendable acting abilities cited in previous projects.

We look at what will really go for the film and what will, not.

North-South Divide

The film is a story about a North Indian boy falling for a South Indian girl. This formula has specifically worked with the Bollywood audience who get a taste of South unseen through the lead cast of the film. Right from the films like Ek Duje Ke Liye to Chennai Express, the North meeting South has worked well as a formula. However, while the earlier films had a dose of comedy aimed directly at the idiosyncrasies of South Indians, 2 States is a novel style narration talking about how the young couple convince the radically opposite elders to accept their proposal to turn into a marriage. The film also has emotional scenes of separation and dramatic touch induced to create a feel of the divide ruling the hearts.

The Star Cast

An interesting combination of Alia and Arjun looks great on screen. This would be the first time the two will be seen romancing each other. The kind of chemistry demonstrated in the trailers, promotional events and the blatant public display of attention should work well with the young audience, who are always profoundly in love with such things.

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The older cast flaunting the likes of actors like Ronit Roy, Amrita Singh and Revathy creates an impression of some qualitative performance in store for the movie goers.

Novel to Screen Formula

This is the trickiest part! While Novel style narrations are slow, detailed and bookish, the outcome of such stories being truned into screenplay largely depends on how well the film maker makes use of introducing commercial elements while still retaining the spirit of the main plot. Chetan Bhagat’s earlier book was made into 3 Idiots, a cult movie of sorts that ranks under Bollywood’s best, however, the story was young and dealt all about the miseries of young students with a dash of comedy.

The earlier films into serious romance like ‘The Namesake’ and ‘Raincoat’ were told in an arty form that carried more of non-commercial elements.

The possibility of 2 States turning into a commercial blockbuster mostly depends on the lone warrior called adapted screenplay!

Pre-release Hype

Now, this part acts more like a devil to any film. The pre-release marketing of 2 States has been ‘medium’, unlike the other films where the trailers are all hyped up for commercial acceptance. The first look, the song trailers and the film trailers are all simple, catchy and yet intriguing. This should work well in favour of the audience turn out the first day.

2 States stars Arjun Kapoor, Alia Bhatt, Revathy, Amrita Singh and Ronit Roy. The film has been directed by Abhishek Varman.

The music has been composed by Shankar Ehsaan Loy and produced by Karan Johar and Sajid Nadiawala under Dharma – Nadiadwala Grandson Entertainment.

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