The fraud case of Nirav Modi and state-owned Punjab National Bank (PNB) took a new twist as Bollywood actress Priyanka Chopra filed a case against the luxury diamond jewellery for non-payment of dues.
Priyanka, who became a global brand ambassador of Nirav Modi’s jewellery, accused him of not paying for her advertisement campaign. Priyanka’s mother Madhu Chopra said that”shocked to see what is happening.”
Priyanka Chopra has reportedly cut off ties with Nirav Modi. She and her team blamed him for non-payment of their endorsement deals. Priyanka was appointed by Modi as the brand ambassador of his jewelleries way back in January 2017.
“My association with Nirav Modi is like a meeting of minds in many ways. We are both fiercely proud of our heritage and are united by the idea of bringing a modern India to the global forefront. His jewels are one of a kind and effortless, with an understated elegance,” Priyanka said in a statement.
Since then Priyanka Chopra has been shot in several Nirav Modi ad compaigns, one including with Bollywood actor Sidharth Malhotra. Even Malhotra is reportedly exploring legal options to get out of Nirav Modi’s endorsement deal. These two are not the only known faces in Nirav Modi ad campaigns. Before Priyanka, actress Lisa Haydon was also seen as the face.
Hollywood biggies like Kate Winslet and Dakota Johnson have also walked for Modi’s jewellery brand. At the moment, there are two complaints filed before CBI, against billionaire jewellery designer by PNB regarding fraudulent transactions worth over Rs 11,000 crore.
Last week, CBI booked Modi, his wife, brothers and partners for cheating PNB of Rs 280.7 crore. Nirav Modi is a luxury diamond jewellery designer who was ranked 57 in the Forbes list of billionaires in 2017. Modi is the founder and creative director of the Nirav Modi chain of diamond jewellery retail stores.