Director Bharathiraja has urged youth not to perform ‘palabishekam’ or ‘arathi’ before the cut-outs and hoardings of actors whenever a new film is released. He said in a programme organized by a Madurai-based college, "films are just to enjoy. You can spend your free time watching movies. But you should not worship actors or actresses."
He also urged that younger generation not to go crazy about heroes,"education is very very crucial for students to excel in life. At the same time, art too is essential to bring out change in society."