There’s something about the Iifa. The event seems to hold definite charm for Mani Ratnam, whose big budget extravaganza Raavan may premier at this year’s edition of the International Indian Film Academy Awards — to be held at Seoul in South Korea.
Of course, this isn’t the erstwhile director’s first brush with the Iifa. Yuva, also starring Abhishek Bachchan, had also premiered at Iifa. The Bachchans have a long connection with the Iifa, as Amitabh Bachchan is the brand ambassador of the event. The move may definitely do some good for Raavan, as the Iifa is a popular event and will provide the film with some much desired international exposure and acclaim.
Slated for a July 18 release, Raavan also stars Aishwarya Rai Bachahan, Govinda and South star Vikram.(DC)