Theatre owners are looking for a piece of the IPL pie with the Indian Premier League being a smash hit last year.
A movie screen flanked by cheerleaders is one more place for Indian fans to watch the IPL’s third edition. Matches will be screened in multiplexes without any advertisements in between the T20 overs.
Viewers will also be entertained by DJs, with multiplexes hoping to recreate the stadium atmosphere aided by high definition picture and dynamic sound.
“It will be a new experience for cricket buffs,” says Devang Sampat, senior vice president of Cinemax India Limited. “All matches will be screened live in various cities and we will be recreating the magic of a livewire stadium and offering a unique chance to viewers who are unable to watch the match live.” He says tickets will be priced at normal weekend movie ticket prices.
Other multiplexes including Big Cinemas, PVR, Imax and Inox are also planning to screen matches.
Chandra Shekar, a professional DJ backs the concept. “We Hyderabadis do need something to cheer us up after the cancellation of matches in the city. I know this is the second-best option to watching a match live, but at least the atmosphere will be similarly charged. At a reasonable price and with no advertisements, it does seem like a good deal,” he says.
Jitesh Tolani, a Deccan Chargers supporter says he would have burned a hole in his pocket visiting other cities to watch his team. “Getting tickets for these matches now is very difficult. Watching them live on a big screen is exciting and having so many people around you is better than watching the match at home or at a pub,” says Jitesh. The only drawback to watching matches in a theatre, he feels, is that fans will probably not be able to shout or curse the opposing team.
Some are apprehensive about watching matches in a multiplex though. Satish Rao, a student from Badruka college believes it will not be easy to recreate a live stadium atmosphere. “The concept sounds a little odd. I think cheerleaders and DJs would be distracting. Theatres are really not the place to watch a cricket match.” Satish says he may give it a try but would rather stick to watching most matches from the comfort of his own home.(DC)