Stylish star Allu Arjun’s new film ‘Badrinath’ was launched formally today in Hyderabad. Sensational director VV Vinayak is directing this film. Mega Star Chiranjeevi was the chief guest and he sounded the clapboard for the muhurat shot filmed in a Temple, S S Rajamouli switched on the camera. Milky white beauty Tamanna Bhatia will be paring with Allu Arjun in the film. Producer Allu Aravind is producing the film under his Geetha Arts banner. M.M.Keeravaani is composing the music.