Canada Tourism Commission has roped in Bollywood superstar Akshay Kumar as its ambassador for India.
The actor is a popular name in the country with his films like Namastay London and Singh Is Kinng. He also carried the Olympic torch for Canada in Toronto during this year’s Olympic Torch Relay.
"We’re thrilled that Akshay Kumar has agreed to be the CTC’s Ambassador for India. Having a superstar like Akshay on board to boost Canada’s profile within his country will help turn the spotlight on the extra-ordinary experiences that visitors can enjoy here," said Michele McKenzie, president and CEO of the CTC in a statement to Asia Net.
Kumar, who has enjoyed a strong relationship with Canada since his first visit in 1995, will act as the CTC’s Ambassador for India till summer 2012.
"I am very honoured and privileged to have been asked to represent the CTC as their Ambassador for India. Canada is my second home and I am truly proud to encourage and promote Canadian tourism in India. I have an extremely strong connection to this great land and its warm people," Akshay said.
In 2009, Indian leisure travellers injected USD 82 million into the Canadian economy.(PTI)